BASED ON ASBX CHALLENGE - WEEK 10
Figure 1: Amazon logo The challenge of Amazon - (TP077721) WENDY KOH XIN HUI Amazon is the largest online retailer in the world. Originally, Amazon started as an online bookselling company. Over the years, Amazon has evolved into an internet-based business enterprise that is largely focused on providing e-commerce, cloud computing, digital streaming, and artificial intelligence (AI) services. (Yasar,2022). It provides a range of products and inventories for the consumers to purchase. In today’s life, online retailers are becoming more and more and Amazon faces competitive challenges with other companies as well. Amazon has raised their primes membership fees and in response, a lot of people are cancelling their memberships and turning to other retail sources to shop for lower prices. There are competitive alternatives out there trying to lure customers away from Amazon including Walmart at $99, My B
